Urgent!
An interesting experiment going on over at 37 Signals: http://www.37signals.com/svn/posts/966-urgency-is-poisonous. I think they might be on to something. I know that my current project would have benefited greatly from this kind of freedom from urgency. I can attest first hand that extreme urgency does not elicit the best code or the best mental attitudes from a team.
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